Daisy

Daisy Outdoor Products, known simply as Daisy, is an iconic airgun manufacturer that boasts a rich history dating back to the late 19th century. The company was founded in 1882 in Plymouth, Michigan as the Plymouth Iron Windmill Company, originally focusing on the manufacture of windmills. Its transition to the manufacture of air rifles was almost accidental - as a promotional gift to the windmillthe company began giving away air rifles, which proved to be much more popular than the windmills themselves. So in 1895, the company changed its business model and name to the Daisy Manufacturing Company, beginning its long journey in recreational firearms.

Key Daisy Milestones:

1. Red Ryder (1939): One of the most famous products is the Red Ryder air rifle, launched in 1939. Inspired by the fictional cowboy in the comics, this air rifle became a symbol of American culture. To this day, it is seen as the "first rifle" of many children and enthusiastic young shooters. In total, more than 9 million of this model have been sold.

2. Continued production during the wars: During World War II, Daisy adjusted its production to support wartime activities, but after the war it returned to producing air rifles, cementing it as the dominant player in the market.

3. Modernisation and diversification. In addition to conventional spring guns, it now produces CO2-powered guns.

Present:

Daisy is considered the world leader in airguns for young shooters. It produces more than 5 million guns a year, with an emphasis on affordability and high quality. In addition to fun and recreational shooting, Daisy products are used to teach shooting and safe gun handling, includingthrough the Daisy Shooting Education Program, which is designed to help a new generation of shooters understand the principles of safety.

Key features of Daisy products:

• Quality: traditionally high standards of construction and reliability.
• Design: Iconic look, often inspired by western aesthetics.
• Affordability: Daisy offers products that are accessible to the general public.
• From basic beginner models to technically advanced airguns.

Popularity and cultural impact:

Daisy air rifles, especially the Red Ryder model, have become a cultural icon, appearing in literature, movies and television shows. For example, the 1983 film "A Christmas Story" portrays the rifle as a dream Christmas present, further popularizing the brand.

Today, Daisy is headquartered in Rogers, Arkansas, where it continues its tradition of producing quality air rifles that appeal to a wide range of customers around the world. The company is synonymous with recreational shooting and continues to cultivate its rich history and reputation.